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Welcome to a section of Bast Behind the scenes - Where three confused best friends do their best to become the world's largest sauna brand. Here we talk about our journey from working anywhere, to finally having our own office.
We have worked from Everything possible:
And, of course, a lot of hours on Google Meet. We have become accustomed to holding meetings through the screen, but the physical distance was sometimes a challenge.
But now ... Now we have our own office.
Nothing more:
Now we are here, in the same place, side by side.
"So if you wonder where the magic is happening now ...
It happens here. With coffee. On really good days. ”
The road here has been long and we have learned a lot:
Our new office is a symbol of all the time and energy we put down to get here. It also marks the start of one New era for us - we grow, and we will take Bast to new heights.
We look forward to sharing this trip with you!
So the next time you wonder where the magic hands ...
It happens here.
Welcome to a section of Bast Behind the scenes - Where three confused best friends do their best to become the world's largest sauna brand. Here we talk about our journey from working anywhere, to finally having our own office.
We have worked from Everything possible:
And, of course, a lot of hours on Google Meet. We have become accustomed to holding meetings through the screen, but the physical distance was sometimes a challenge.
But now ... Now we have our own office.
Nothing more:
Now we are here, in the same place, side by side.
"So if you wonder where the magic is happening now ...
It happens here. With coffee. On really good days. ”
The road here has been long and we have learned a lot:
Our new office is a symbol of all the time and energy we put down to get here. It also marks the start of one New era for us - we grow, and we will take Bast to new heights.
We look forward to sharing this trip with you!
So the next time you wonder where the magic hands ...
It happens here.
Heat between the sessions
After each surf session, they gathered in our Sauna Tent. It became a place to regain warmth, rest their muscles, and talk through what they had just experienced. Maybe even reflect on why they truly chase those perfect waves.
And for us, that's exactly what the sauna is all about. Not just heat – but the rhythm of recovery, performance, and community. A place to land.
That our Sauna Tent got to be part of such a journey – together with some of the world's most dedicated surfers – is something we are incredibly proud of.
Who are they?
Freddie Meadows
is Sweden's most experienced professional surfer. After ten years on the competition scene, he chose to follow his heart and start exploring Scandinavian coastlines – with the goal of finding world-class waves in our northern waters.
Nic von Rupp
Hailing from Portugal, he is known for surfing some of the biggest waves ever at Nazaré. He is a multiple championship winner, documentary filmmaker, and has twice been nominated for the World Surf League's "Big Wave Performance of the Year."
Andrew Cotton
Born in the United Kingdom, he is a pioneer of Big Wave Surfing in Europe. He has towed surfing legends into record-breaking waves, gained global recognition, and pushed the boundaries of what British surfing can be – while balancing his career with life as a parent of young children.
Sauna + surf = an obvious combination
There is something special about the contrast between cold and heat, performance and stillness. The chaos of the waves meets the calm of the tent. And for those who surf in Arctic conditions, the sauna is not a luxury – it is a necessity.
Where will the next wave happen? We don’t know. And we’re not supposed to know. But one thing is certain: our Sauna Tent will be there.