Our story

We grew up in the sauna — now we want to make it accessible to everyone

About us

We’re three childhood friends who grew up together in Luleå, Sweden — a city surrounded by a thousand islands, cold winters, and a deeply rooted sauna culture. Since childhood, the sauna has been a natural part of our lives — after football practice, during family gatherings, or simply as a place to relax. We took it for granted.

Life took us to Sweden’s capital, and everything changed. Public saunas were overcrowded, electricity prices skyrocketed, and the warmth we once shared suddenly became a rare luxury.

We missed it — not just the heat, but the feeling of being together.

We are bast

But above all, we are three friends who love a really good sauna.

Our Purpose

Because the sauna has always been such a big part of our lives, we used to take it for granted — a place to unwind, talk with friends, or not talk at all. A place to simply be — without stress, without a phone. When that place suddenly wasn’t as accessible anymore, we realized how much it meant to us.

The purpose of bast is to make that place — which we believe should be available to everyone — more accessible. bast was founded to fill a gap in our own lives, but our purpose quickly shifted from fulfilling our personal need to something much bigger:

To make the sauna accessible to everyone, and to spread Nordic sauna culture one sauna at a time.