The humor group KAJ, Consisting of Kevin Holmström, Axel Åhman and Jakob Norrgård, since its inception in 2013 has caused the whole of Swedish Finland to laugh. With their unique mix of humor, dialect and music, they have reached a wide audience, and their love for the Ostrobothnian cultural heritage shines through in every song and sketch.
But in 2025 something unexpected happened. Their song "Bara Bada Bastu" Exploded on Spotify after the Melodifestivalen and became the most viral song on Spotify's ranking in the world. With its engaging melody and humorous text about the joy of the sauna, it spread like a wildfire, and soon it was sung in sauna clubs and at après-ski events around the Nordic countries.
SaunaeBer throughout Europe
The sauna culture has always been strong in the Nordic countries, but in recent years interest has exploded throughout Europe. From sauna associations in Germany to new public saunas in the UK, we see how the sauna becomes a central part of many people's lives. In Sweden and Finland, the sauna has long been a place for relaxation in everyday life, while sauna in other parts of Europe is more often a social activity driven by community and culture.
KAJ: s "Bara Bada Bastu" has become a symbol of this wave. The song's popularity has caused more people to discover the benefits of the sauna, and it acts as a perfect introduction to the sauna culture for those who have not previously tried. It is clear that the sauna is no longer something exclusive to the Nordic countries - it is about to become a European popular movement.
The future of the sauna
With songs like 'Bara Bada Bastu"And an increased interest in a sauna bath, we look forward to a future where the sauna is given an even more central role in European culture. Previously, the sauna has primarily been something you visit at the gym, spa or exclusive facilities, but now it becomes available to even more through affordable and flexible solutions. Sauna Tent, General saunas and new innovative experiences make it easier for people to enjoy a sauna no matter where they are. Whether it is a traditional Finnish smoke sauna, a sauna raft on a German river or a portable sauna on a British beach, the message is the same: sauna is an experience for everyone.
